Simplehuman’s First Artist Collaboration Rethinks the Role of Everyday Design


Simplehuman, a brand best known for its minimal, high-function home products, has taken a creative detour. In its first-ever Artist Edition collaboration, the company has teamed up with Brooklyn-based muralist Katie Merz to reinterpret five of its most recognizable items through a bold, hand-drawn lens. Merz, who is renowned for large-scale murals that feel part-glyph, […]

Design as Dialogue at the 2025 iF Awards and Trend Conference


The iF Design Awards and Trend Conference returned to Berlin this year, a city shaped by resistance, regeneration, and creative experimentation. I was excited to celebrate the award winners and witness how design is evolving in a time of cultural challenges and global upheaval. The weekend also included opportunities to reflect on design’s deeper role […]

Mohawk and Hybrid Design Reimagine Paper Promotion as a Recipe for Creativity


San Francisco-based agency Hybrid Design brings Mohawk’s latest packaging promotion to life in a delightfully tactile and imaginative way. Taking inspiration from vintage recipe boxes—once used to store handwritten family favorites—this promotional piece reinterprets that nostalgic form to present something entirely fresh. Designed to showcase Mohawk’s premium paper offerings, the box neatly organizes samples into […]

Two Craigs: 49/52


Join us for this weekly conversation between photographer Craig Cutler and illustrator Craig Frazier, whose collaboration is a testament to the unexpected alchemy of creative play. The Two Craigs project consists of one weekly prompt interpreted by the pair for 52 weeks. Check out the full series as it unfolds. Go backstage on the Two […]

Adobe’s Identity Crisis: Pro Tools in a Creator Economy


My Adobe MAX experience in London started off, well, rocky. I attended as a writer for PRINT, but I’m also a professional designer, and it’s this latter identity I couldn’t ignore during the two-hour keynote. It felt like a caffeinated sales pitch: a lot of hype, a little love. “Awesome” was the word of the […]

Two Craigs: 48/52


Join us for this weekly conversation between photographer Craig Cutler and illustrator Craig Frazier, whose collaboration is a testament to the unexpected alchemy of creative play. The Two Craigs project consists of one weekly prompt interpreted by the pair for 52 weeks. Check out the full series as it unfolds. Go backstage on the Two […]

Kit Studio Designs a Brand Where Music Meets Mission


At times, cause-driven branding often teeters on the edge of performative, but Kit Studio’s identity for Raise the Roof doesn’t just talk the talk, it belts it out across dancefloors, timelines, and ticketing apps alike. A new music series amplifying emerging talent across the UK and Ireland, Raise the Roof is as much about social […]